Ever heard of SMART Goals? I’ve seen several variations on the title, but it’s used something like this:

S - Specific
M - Measureable
A - Achievable
R - Relevant
T - Time dimensioned

Most people think of them as important for things like life goals or large projects, but you need to think about them even for small projects.

There are times when it seems that people just don’t realize how important goals like this are. If you have a communications project that you’re working on, take some time to develop SMART goals and you’ll find that everything goes smoother.

Let’s consider how we might want to apply this to a real situation. Suppose we need to build a presentation that’s important to get funding for a project we REALLY want to do. Let’s see how each piece applies:

• Specific - What EXACTLY do you want to achieve in the presentation? What is success? What is failure? Be CONCRETE. Be EXACT.
• Measurable - How will I know I’ve been successful? How can I tell that my presentation has been successful? Are there questions I can ask that will give me an indication of the level of support?
• Achievable - Is the funding I need to get possible? Does it go beyond what the company has normally done? Is it realistic that the company will DO what I want it to do?
• Relevant - Does this REALLY matter to ME? Am I passionate about this or is this something that I’m expected to do for someone else? If it’s not personally important to me, then it’s probably not relevant.
• Time Dimensioned - What’s the deadline? You’ve got two here: FIRST for the presentation, everything has to be ready to present at the right time; SECOND for the project, even if you sell the project successfully, will you be able to meet the time constraints of the project itself?

Don’t take this as a need to build some sort of formal goal structure. That’s not necessary, but some goals even informal ones are important to success.

Once you can clearly see your goal and you know that you’re passionate about it, you know that it’s really achievable, then get to work and make it happen!

Categories: Project Management, The Basics